ZOE ZHENG 郑慧

Director - Business Strategy 商业策略总监

She lives and breathes in sports. After retiring from college basketball in HK, she earned Sports Management master degree and gained marketing insight with professional team including USA Water Polo and LA Clippers in Southern California. From 2011 she has begun pursuing her dream of becoming Sports Business Guru and inspiring young generations in China till today.

她与体育共存生。从香港大学女篮退役后，她继续南加州攻读体育管理硕士学位并汲取了美国水球队和洛杉矶快船队等职业球队的市场营销经验。从2011年起，她回国开始追寻一直以来的梦想-成为新一代体育商业大师，并激励支持年轻一代，直至今天。

She’s been acting as brand whisper for global premium Sports Properties such as French Open, WTA, FIBA, Ironman, Brooklyn Nets, Arsenal FC with global top sports agency IMG and Infront sports to build deep partnership with media rights holders as well as corporate sponsors. Her unique strategic development skills reward her solid client relationship in the industry with million-dollar deals and extraordinary ROIs.

她一直从事全球顶级IP的品牌管理工作，如法国公开赛，WTA，国际篮联，铁人三项，布鲁克林篮网，阿森纳足球俱乐部等，通过全球顶尖公司IMG和盈方体育深度打造与媒体版权购买方及企业赞助商间的长期合作。她独特的战略拓展技巧，使她赢得超过价值千万的稳固客户投资关系以及意想不到的投资回报。