Director - Business Strategy 商业策略总监

She lives and breathes in sports. After retiring from college basketball in HK, she earned Sports Management master degree and gained marketing insight with professional team including USA Water Polo and LA Clippers in Southern California. From 2011 she has begun pursuing her dream of becoming Sports Business Guru and inspiring young generations in China till today.


She’s been acting as brand whisper for global premium Sports Properties such as French Open, WTA, FIBA, Ironman, Brooklyn Nets, Arsenal FC with global top sports agency IMG and Infront sports to build deep partnership with media rights holders as well as corporate sponsors. Her unique strategic development skills reward her solid client relationship in the industry with million-dollar deals and extraordinary ROIs.


Caley Hui