Gerhard Heiberg to join Axis Advisory Board格尔哈德·海伯格加入Axis咨询委员会

Gerhard Heiberg to join Axis Advisory Board格尔哈德·海伯格加入Axis咨询委员会



Axis Leisure Management Ltd is delighted to announce that Mr. Gerhard Heiberg has joined the company as Advisory Board Director. Mr. Heiberg’s expertise in sport, notably the Olympic Movement, business and government affairs will be of significant value to not only Axis but also the developing professional and amateur sport industry in China. We are grateful that Mr. Heiberg can devote time to Axis as an Advisory Board Member and look forward to the guidance and substantial achievements he will assist in creating for the company in the near and far future. As China readies of the 2022 Winter Olympics, Mr. Heiberg will assist Axis and the broader Chinese industry to deliver the most successful event in the modern era.

天轴商务管理咨询有限公司(以下简称:天轴)很高兴地宣布,格尔哈德·海伯格(Gerhard Heiberg)已加入该公司,担任顾问委员会的董事。海伯格在体育方面的专业知识,尤其在奥林匹克运动、商务和政府事务方面的知识和经历,不仅对天轴具有重要意义,对中国发展职业和业余体育产业同样具有重要意义。我们为请到海伯格先生担任我司顾问委员会一员深表荣幸,并期待他在不久的将来为公司创造处具有指导性和实质性的成就。在中国准备2022年冬奥会的时候,海伯格将帮助天轴和更广泛的中国体育产业,举办近现代最成功的活动。

Mr. Heiberg’s history with the Olympic Movement dates back to the planning and successful execution of the 1994 Lillehammer Olympic Games in his role as Chairman, President & CEO of the Olympic Organizing Committee (1989-1994 LOOC); and Chairman, President and CEO of Lillehammer 1994 Paralympics (1990-1994) Mr. Heiberg served on the Executive Board of the IOC from 2003-2011 and Chair of the following Commissions:


  • Marketing (2001-2014)

  • Evaluation for the XXI Olympic Winter Games in 2010 in Vancouver (2002-2003)

  • Vice-Chair (2005-2010), Chair (2010-2014), then member (2014-2015) of the Olympic Philately, Numismatic and Memorabilia Commission

And, member of the following Commissions:

  • Coordination for the XVIII Olympic Winter Games in 1998 in Nagano (1995-1998)

  • Coordination for the XIX Olympic Winter Games in 2002 in Salt Lake City (1996-2002)

  • Sport and Environment (1996-2001)

  • “IOC 2000” (1999)

  • Coordination for the XX Olympic Winter Games in Turin in 2006 (2000-2006)

  • TV Rights and New Media (2002-2014)

  • Marketing (2014-2017) • Olympic Programme (2015-2017)

  • Member of the Audit Committee (2014-2017)

    ·      市场委员会(2001年—2014年)

    ·      2010年温哥华第21届冬季奥运会(2002年—2003年)评估委员会

    ·      副主席(2005年—2010年),主席(2010年—2014年),然后是奥林匹克集邮和纪念品委员会的成员(2014年—2015年)


    ·      1998年长野第18届冬季奥运会(1995年—1998年)协调委员会成员。

    ·      2002年盐湖城第19届冬季奥运会(1996年—2002年)协调委员会成员.

    ·      体育与环境委员会成员(1996年—2001年)

    ·      “奥委会2000”成员(1999年)

    ·      2006年都灵第20届冬季奥运会(2000年—2006年) 协调委员会成员。

    ·      电视转播权和新媒体委员会成员(2002年—2014年)。

    ·      市场委员会成员(2014年—2017年)

    ·      奥运项目委员会成员(2015年— 2017年)

    ·      审计委员会成员(2014年—2017年)

Mr. Heiberg maintains a long and respected status in China having been heavily involved in the Beijing 2008 Summer Olympics and instrumental in the successful bid of the 2022 Winter Olympics. He has now formally retired from the IOC but retains the esteemed position of Honorary Lifetime Member.


About Axis 关于天轴

Axis Leisure Management, headquartered in Beijing, specializes in offering support and solutions in the development and operations of the winter sport, ski, hotel, resort, hospitality, leisure and entertainment sectors in Asia. Axis assists in the development and execution of business expansion of leisure development businesses throughout China and the Asia Pacific and assists in initiatives that contribute to the growth and success of brands worldwide. The Axis team comprises likeminded and hardworking experts and has worked for, and along side global leading developers, operators, designers and planners counting some of the world’s leading winter sport, ski, resort, leisure and hospitality developments in its portfolio. More information is available at


Caley Hui