Prior to founding Axis Leisure Management Ltd, Justin served as Senior Vice President of Operations for Melco China Resorts (TSX.V), a leading resort developer and entertainment company operating in Asia. Responsible for the planning, development and operation of 5 major resorts in China’s North East, including Yabuli, China’s first fully 5 Star alpine resort. Through Axis Leisure Management, Justin served as Chief Operating Officer for Genting Secret Garden Resort, Hebei Province, overseeing business and master planning for the what will be China’s largest integrated four season resort.
Justin has held a number of Senior Leadership roles over 20 years and on 3 continents including some of the world’s leading four season resorts.
Prior to Melco, Justin held the role of Chief Executive Officer for Hotham Skiing Company, one of Australia’s leading tourism assets. This project included the evaluation and implementation of a significant Master Planning and residential development initiative as well as a complete rebranding process and oversight of the $90 million annual turnover.
In 2000, Justin served as the opening General Manager and developer of Kicking Horse Mountain Resort in Canada’s Rocky Mountains. As the leader of this project, Justin oversaw all aspects of the development and operations that lead to it becoming one of North America’s leading resort properties.
Throughout the 90’s, Justin held a number of Executive roles with Intrawest ULC, North America’s leading four season resort developer & Top Table Restaurant Group – British Columbia’s foremost collection of 5 star dining establishments and entertainment venues.
Justin specializes in all areas of commercial operations including Food & Beverage, Retail, Golf, Ski and Venue Management, Human Resources, Business Planning, Project Execution and Product Delivery.
Executive Director - CommercialFlora Geng returned to China after completing a Property Economics degree in Australia. In 2000, she joined Savills, one of the world largest property consultant companies. She established the retail department of the Beijing office, and together worked with her team on a series of major projects, including the Beijing Oriental Plaza, Beijing Yintai Center, Beijing The Gate Mall, Beijing Wangjing Mall, Beijing Wangjing International Commercial Center, Large Wangjing City Planning, Luneng Elite City, Sanlitun Village, Beijing Regentland and Zhongyou Department Store. At the same time, Flora built a strong and close relationship with a variety of international and local retailers, including LVMH, Chanel, IT, Lane Crawford, Richmond, Apple and H&M.
After Savills, Flora joined Soho China as General Manager of Soho China Property Management Company, becoming one of the youngest managers on the senior management team. With over 300 staff, Flora and her team managed the positioning, planning, leasing, property management, operation, and promotion of all integrated projects of the group, approximately 1,500,000 sq.m. of space. With years of management experience, Flora has accumulated abundant expertise in project development and management of mid-to-large scale properties and has gained unique insights in project positioning and development.
Caley completed his Finance degree at the School of Business from the University of Alberta in 2004. In 2001, he received a scholarship to study at the prestigious Harbin Institute of Technology and in 2004, received another full scholarship funded by the Canada-China Scholars' Exchange Program, to attend one of China's top Universities, Shanghai Jiao Tong University.
After returning from Shanghai to Canada, as the youngest member on the team, he worked closely with the CEO and the Executive Vice Presidents of Melco China Resorts to develop financial models, investor presentations and annual business plans.
After completing the University of British Columbia's Award of Achievement in Web Analytics, he has lead the development and marketing strategy of many web assets, catapulting start ups in established and highly competitive fields.
Prior to joining Axis Leisure, Caley focused on the execution of marketing and financial strategy at Yogalife Studios, a leading health and wellness organization in Western Canada.
Executive Director - Planning
Joanna Zhang holds an MBA Marketing from the US, and possesses over 15 years of management consulting experience.
In the past ten years, Joanna’s focus has been on eco-tourism planning projects focusing on three core objectives: culture, environment and economic development. Joanna collaborates with international team of experts to offer planning and design service for Chinese tourism destinations. Joanna believes clear destination positioning shall be based on the integrated analysis of human, nature and social-economic situations which further directs strategic development and planning. She insists on increasing added value to resorts and destinations through creative and comprehensive tourist activity design, exploring visitor experience through nature, culture and life style.
Joanna's recent projects include: Conceptual Master Plan of Yakeshi Ski Resort, Master Plan of Aoluguya Ethnic Village, Master Plan of Angle Ski Center, Master Plan of Chengde Royal Mulan Tourism Zone, Master Plan of Gu’an Springs Service Park, Yunnan Gasa Da Minority Tourism Development, Sichuan Ganzi Tibetan Traditional Medical Zone Master Plan.