BEIJING (February 22, 2016) – Axis Leisure Management Ltd is proud to announce the signing and kick off of a comprehensive strategic alignment between Axis and Luneng Group which will cement Luneng as a leading tourism development and operating powerhouse in China.
Justin Downes, President of Axis Leisure Management Ltd, stated “Axis is very excited to formalize our relationship with Luneng Group. We look forward to providing a range of high quality services to Luneng’s tourism properties throughout China. Axis will provide ongoing consultancy and implementation services to the Luneng network, ensuring that each project is positioned uniquely, and the product is developed and operated at the highest possible standard”
Axis services, primarily related to attraction planning, development and operation. will initially be focused on Luneng’s premier projects in Hainan, Jilin, Sichuan, Hebei and Shandong, to implement Luneng’s strategy to evolve as China’s leading Sports Tourism Developer.
“We are very fortunate to welcome Axis Leisure Management Ltd into the Luneng family” commented Lan Hai, Vice General Manager of Luneng Group. “ The global reach and reputation of Axis coupled with their deep understanding of Chinese tourism and sport development, makes this partnership nothing but logical. We are confident that the financial and brand strength of Luneng, coupled with the creativity and capability of Axis – will see Luneng’s portfolio of projects grow from strength to strength and solidify the Group as the industry leader”
About Axis Leisure Management Ltd
Axis Leisure Management specializes in offering support and solutions in the development and operations of the golf, ski, hotel, resort, hospitality, leisure and entertainment sectors in Asia. Axis assists in the development and execution of business expansion of leisure development businesses throughout China and the Asia Pacific and assists in initiatives that contribute to the growth and success of brands worldwide. Axis offers representation services to leading brands, enabling professional and timely service to the client and assists in the growth of business potential in the region. In 2014, Axis Leisure Management Ltd and IMG, created a revolutionary Joint Venture targeting integrated resort development and management.
For More About Axis Leisure Management Ltd, please visit the website at www.axisleisure.com
About Luneng Group
Luneng Group is among the Top 100 real estate companies in China. Luneng Group’s primary business segments include: Residential property, Commercial property and Energy (coal mine and renewable power generation. In 2015, Luneng’s makeup consisted of 37 subsidiaries, 43 partially-owned subsidiaries and 8,705 employees, and a total asset value of RMB 99.1 billion and net asset value of RMB 67.2 billion. Luneng has a strong and growing list of large mixed use commercial and residential projects in key cities and resort areas. Luneng also owns the Luneng Taishan Super League Football team. Their corporate philosophy is to Lead, Innovate, and Dare to Win. State Grid is the largest power producer and distributor in China and #7 on the Global 500 companies. Luneng Group is the only division of the company that has the license to engage in real estate development. As a major State Owned Enterprise (SOE) owned by the Central Government, the company has strong bargaining power with local governments for approvals and abundant access to capital.
For More About Luneng Group, please visit the website at www.luneng.com